Brand management : co-creating meaningful brands /

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Bibliographic Details
Main Author: Beverland, Michael
Format: Printed Book
Published: London: Sage, 2018.
Subjects:
Brand Management > Branding (Marketing)
Description
Physical Description:xvi, 400 pages : color illustrations ;
Bibliography:Includes bibliographical references (pages 371-385) and index.
ISBN:9781473951983 (paperback)

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