|
|
|
|
| LEADER |
00654cam a22001818i 4500 |
| 020 |
|
|
|a 9781138038967 (pbk. : alk. paper)
|
| 082 |
0 |
0 |
|a 658.8
|b LAN
|
| 100 |
1 |
|
|a Lancaster, Geoffrey,
|
| 245 |
1 |
0 |
|a Essentials of marketing management /
|c Geoff Lancaster and Lester Massingham.
|
| 260 |
|
|
|a Oxon:
|b Routledge,
|c 2018.
|
| 300 |
|
|
|a 464 pages.
|
| 500 |
|
|
|a Earlier ed.: 2011.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Massingham, Lester,
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 306245
|d 306245
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_LAN
|7 0
|9 327263
|a IMK
|b IMK
|d 2020-10-23
|g 4779.04
|l 0
|o 658.8 LAN
|p IMK15865
|r 2020-10-23
|w 2020-10-23
|y BK
|