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| LEADER |
01319cam a22001938i 4500 |
| 020 |
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|a 9781138190689 (pbk)
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| 082 |
0 |
0 |
|a 658.05467
|b SPO
|
| 100 |
1 |
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|a Sponder, Marshall,
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| 245 |
1 |
0 |
|a Digital analytics for marketing /
|c Marshall Sponder & Gohar F. Khan.
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| 250 |
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|a 1 Edition.
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| 260 |
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|a New York:
|b Routledge,
|c 2018.
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| 300 |
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|a 389 pages.
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| 505 |
0 |
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|a Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.
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| 650 |
|
0 |
|a Internet marketing.
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| 650 |
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0 |
|a Social media.
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| 700 |
1 |
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|a Khan, Gohar F.,
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| 942 |
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|c BK
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| 999 |
|
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|c 306038
|d 306038
|
| 952 |
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|6 658_054670000000000_SPO
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|b IMK
|d 2020-10-22
|g 3823.04
|l 0
|o 658.05467 SPO
|p IMK15875
|r 2020-10-22
|w 2020-10-22
|y BK
|