Advertising media workbook and sourcebook /

Detalles Bibliográficos
Autor Principal: Kelley, Larry D.
Outros autores: Sheehan, Kim, Jugenheimer, Donald W.
Formato: Printed Book
Publicado: New York: Routledge/ 2015.
Edición:Fourth edition.
Subjects:
Advertising media planning.
Advertising media planning > Problems, exercises, etc.

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