APA Edition Citation

Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion & marketing communications (8th Edition.). Pearson.

Chicago Edition Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 8th Edition. United Kingdom: Pearson, 2018.

MLA Edition Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 8th Edition. Pearson, 2018.

Warning: These citations may not always be 100% accurate.