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Psychological foundations of marketing /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Published: |
London:
Routledge,
2018.
|
| Edition: | 2nd Edition |
| Subjects: |
Table of Contents:
- Psychology and marketing: a dynamic relationship
- Motivation
- Perception
- Learning
- Decision making
- Consumer attitudes
- Personality and the self-concept
- Social influence
- References
- Index.