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| LEADER |
00895cam a22001938i 4500 |
| 020 |
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|a 9781138219151 (pbk)
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| 082 |
0 |
0 |
|a 658.8
|b KIM
|
| 100 |
1 |
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|a Kimmel, Allan J.,
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| 245 |
1 |
0 |
|a Psychological foundations of marketing /
|c Allan Kimmel.
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| 250 |
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|a 2nd Edition
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| 260 |
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|a London:
|b Routledge,
|c 2018.
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| 300 |
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|a 465 pages.
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| 500 |
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|a Revised edition of the author's Psychological foundations of marketing, 2013.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index.
|
| 650 |
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0 |
|a Marketing
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| 942 |
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|c BK
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| 999 |
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|c 304977
|d 304977
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| 952 |
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|0 0
|1 0
|4 0
|6 658_800000000000000_KIM
|7 0
|9 325797
|a IMK
|b IMK
|d 2020-10-20
|g 3089.05
|l 0
|o 658.8 KIM
|p IMK15574
|r 2020-10-20
|w 2020-10-20
|y BK
|