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Psychological foundations of marketing /
| Main Author: | |
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| Format: | Printed Book |
| Published: |
London:
Routledge,
2018.
|
| Edition: | 2nd Edition |
| Subjects: |
| Item Description: | Revised edition of the author's Psychological foundations of marketing, 2013. |
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| Physical Description: | 465 pages. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781138219151 (pbk) |