Kimmel, A. J. (2018). Psychological foundations of marketing (2nd Edition.). Routledge.
Chicago Edition CitationKimmel, Allan J. Psychological Foundations of Marketing. 2nd Edition. London: Routledge, 2018.
MLA Edition CitationKimmel, Allan J. Psychological Foundations of Marketing. 2nd Edition. Routledge, 2018.
Warning: These citations may not always be 100% accurate.