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Marketing management and communications in the public sector /
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| Other Authors: | |
| Format: | Printed Book |
| Published: |
New York:
Routledge,
2017.
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| Edition: | 2nd Edition. |
| Series: | Routledge masters in public management
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| Subjects: |
Table of Contents:
- Public management and marketing
- Marketing and public marketing
- Basic marketing concepts
- Marketing information research
- Marketing strategy
- Marketing instruments
- Public communications ¿ an introduction
- Communications models and strategies
- Communications instruments
- Communication control
- Crisis communication
- Appendix: A case study
- Index.