|
|
|
|
| LEADER |
01323cam a22002298i 4500 |
| 020 |
|
|
|a 9781138655805 (pbk.)
|
| 082 |
0 |
0 |
|a 338.62
|b PAS
|
| 100 |
1 |
|
|a Pasquier, Martial,
|
| 245 |
1 |
0 |
|a Marketing management and communications in the public sector /
|c Martial Pasquier and Jean-Patrick Villeneuve.
|
| 250 |
|
|
|a 2nd Edition.
|
| 260 |
|
|
|a New York:
|b Routledge,
|c 2017.
|
| 300 |
|
|
|a 264 pages.
|
| 490 |
0 |
|
|a Routledge masters in public management
|
| 500 |
|
|
|a Revised edition of the authors' Marketing management and communications in the public sector, 2012.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications ¿ an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
|
| 650 |
|
0 |
|a Public sector
|a Government publicity.
|
| 650 |
|
0 |
|a Communication in public administration.
|
| 700 |
1 |
|
|a Villeneuve, Jean-Patrick,
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 304891
|d 304891
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 338_620000000000000_PAS
|7 0
|9 325707
|a IMK
|b IMK
|d 2020-10-20
|g 3345.04
|l 0
|o 338.62 PAS
|p IMK15755
|r 2020-10-20
|w 2020-10-20
|y BK
|