Marketing management and communications in the public sector /

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Bibliographic Details
Main Author: Pasquier, Martial
Other Authors: Villeneuve, Jean-Patrick
Format: Printed Book
Published: New York: Routledge, 2017.
Edition:2nd Edition.
Series:Routledge masters in public management
Subjects:
Public sector > Government publicity.
Communication in public administration.
Description
Item Description:Revised edition of the authors' Marketing management and communications in the public sector, 2012.
Physical Description:264 pages.
Bibliography:Includes bibliographical references and index.
ISBN:9781138655805 (pbk.)

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