Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising /

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Dades bibliogràfiques
Autor principal: Rowles, Daniel
Format: Printed Book
Publicat: London: KoganPage, 2017.
Edició:Second edition.
Matèries:
Internet marketing.
Internet advertising.
Mobile commerce.
Mobile communication systems.
Telemarketing.
Descripció
Descripció física:xiii, 256 pages : illustrations ;
Bibliografia:Includes bibliographical references (pages 245-251) and index.
ISBN:9780749479794 (alk. paper)

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