Brand management : research, theory and practice /

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Detalles Bibliográficos
Autor Principal: Heding, Tilde
Outros autores: Knudtzen, Charlotte F., Bjerre, Mogens
Formato: Printed Book
Publicado: New York: Routledge/ 2016
Edición:Second edition.
Subjects:
Brand name products
Branding (Marketing)

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