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Brand management : research, theory and practice /

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Dades bibliogràfiques
Autor principal:	Heding, Tilde
Altres autors:	Knudtzen, Charlotte F., Bjerre, Mogens
Format:	Printed Book
Publicat:	New York: Routledge/ 2016
Edició:	Second edition.
Matèries:	Brand name products Branding (Marketing)

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