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| LEADER |
00814cam a2200217 i 4500 |
| 020 |
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|a 9781138804685 (hardback)
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| 020 |
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|a 9781138804692 (pbk.)
|
| 082 |
0 |
0 |
|a R 658.8343 HED.B
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| 100 |
1 |
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|a Heding, Tilde.
|
| 245 |
1 |
0 |
|a Brand management :
|b research, theory and practice /
|c Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
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| 250 |
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|a Second edition.
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| 260 |
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|a New York:
|b Routledge/
|c 2016
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| 300 |
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|a xiv, 307 pages ;
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| 504 |
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|a Includes bibliographical references and indexes.
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| 650 |
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0 |
|a Brand name products
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| 650 |
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0 |
|a Branding (Marketing)
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| 700 |
1 |
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|a Knudtzen, Charlotte F.
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| 700 |
1 |
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|a Bjerre, Mogens,
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| 942 |
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|c BK
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| 999 |
|
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|c 303932
|d 303932
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 R_658_834300000000000_HED_B
|7 1
|8 NFIC
|9 324494
|a COM
|b COM
|d 2020-10-15
|l 0
|o R 658.8343 HED.B
|p COM 8020
|r 2020-10-15
|t 1
|w 2020-10-15
|y BK
|