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Social media marketing /

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Bibliografske podrobnosti
Glavni avtor:	Tuten, Tracy L.
Drugi avtorji:	Solomon, Michael R.
Format:	Printed Book
Izdano:	London: Sage, 2015.
Izdaja:	2nd edition.
Teme:	E marketing > Social media Online social networks Internet marketing.

Kazalo:

Foundations of social media marketing. The horizontal revolution
Social media marketing strategy
Social consumers
Network structure and group influence in social media
The four zones of social media. Social community
Social publishing
Social entertainment
Social commerce
Social media data management and measurement. Social media for consumer insight
Social media metrics.