Social media marketing /

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Dettagli Bibliografici
Autore principale: Tuten, Tracy L.
Altri autori: Solomon, Michael R.
Natura: Printed Book
Pubblicazione: London: Sage, 2015.
Edizione:2nd edition.
Soggetti:
E marketing > Social media
Online social networks
Internet marketing.
Sommario:
  • Foundations of social media marketing. The horizontal revolution
  • Social media marketing strategy
  • Social consumers
  • Network structure and group influence in social media
  • The four zones of social media. Social community
  • Social publishing
  • Social entertainment
  • Social commerce
  • Social media data management and measurement. Social media for consumer insight
  • Social media metrics.

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