Φορτώνει......
Social media marketing /
| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Printed Book |
| Έκδοση: |
London:
Sage,
2015.
|
| Έκδοση: | 2nd edition. |
| Θέματα: |
Πίνακας περιεχομένων:
- Foundations of social media marketing. The horizontal revolution
- Social media marketing strategy
- Social consumers
- Network structure and group influence in social media
- The four zones of social media. Social community
- Social publishing
- Social entertainment
- Social commerce
- Social media data management and measurement. Social media for consumer insight
- Social media metrics.