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01160cam a2200217 i 4500 |
| 020 |
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|a 9781473913011
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| 082 |
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|a 658.05467
|b TUT
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| 100 |
1 |
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|a Tuten, Tracy L.,
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| 245 |
1 |
0 |
|a Social media marketing /
|c Tracy L. Tuten & Michael R. Solomon.
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| 250 |
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|a 2nd edition.
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| 260 |
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|a London:
|b Sage,
|c 2015.
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| 300 |
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|a xiv, 332 pages :
|b illustrations (some color) ;
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
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| 650 |
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0 |
|a E marketing
|a Social media
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| 650 |
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0 |
|a Online social networks
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| 650 |
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0 |
|a Internet marketing.
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| 700 |
1 |
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|a Solomon, Michael R.,
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| 942 |
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|c BK
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| 999 |
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|c 302767
|d 302767
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| 952 |
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|0 0
|1 0
|4 0
|6 658_054670000000000_TUT
|7 0
|9 323266
|a IMK
|b IMK
|d 2020-10-09
|g 4359.85
|l 0
|o 658.05467 TUT
|p IMK15591
|r 2020-10-09
|w 2020-10-09
|y BK
|