Barnes, C., Blake, H., & Howard, T. (2017). Selling your value proposition: How to transform your business into a selling organization. KoganPage.
Chicago Edition CitationBarnes, Cindy, Helen Blake, and Tamara Howard. Selling Your Value Proposition: How to Transform Your Business into a Selling Organization. London: KoganPage, 2017.
MLA Edition CitationBarnes, Cindy, et al. Selling Your Value Proposition: How to Transform Your Business into a Selling Organization. KoganPage, 2017.
Warning: These citations may not always be 100% accurate.