Understanding digital marketing : marketing strategies for engaging the digital generation /

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"Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way how to harness the powe...

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Bibliografische gegevens
Hoofdauteur: Ryan, Damian
Formaat: Printed Book
Gepubliceerd in: London: KoganPage, 2017.
Editie:Fourth edition.
Onderwerpen:
Internet marketing.
Social media.
Strategic planning.
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
BUSINESS & ECONOMICS / Advertising & Promotion.

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