Understanding digital marketing : marketing strategies for engaging the digital generation /

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"Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way how to harness the powe...

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Dades bibliogràfiques
Autor principal: Ryan, Damian
Format: Printed Book
Publicat: London: KoganPage, 2017.
Edició:Fourth edition.
Matèries:
Internet marketing.
Social media.
Strategic planning.
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
BUSINESS & ECONOMICS / Advertising & Promotion.

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