Social marketing /

Dettagli Bibliografici
Autore principale: Hastings, Gerard
Altri autori: Domegan, Christine
Natura: Printed Book
Pubblicazione: New York: Routledge, 2018.
Edizione:Third edition.
Soggetti:
Social marketing > Handbooks, manuals, etc.
Behavior modification.
Sommario:
  • Harnessing the power of marketing
  • Social marketing principles
  • The shoulders of giants
  • Making it happen- the toolbox
  • Research and the teller of tales
  • Compelling content
  • Competitive analysis
  • Critical marketing
  • Spiritual dimensions
  • Ethical issues
  • Systems social marketing.

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