Social marketing /

Detalles Bibliográficos
Autor Principal: Hastings, Gerard
Outros autores: Domegan, Christine
Formato: Printed Book
Publicado: New York: Routledge, 2018.
Edición:Third edition.
Subjects:
Social marketing > Handbooks, manuals, etc.
Behavior modification.
Table of Contents:
  • Harnessing the power of marketing
  • Social marketing principles
  • The shoulders of giants
  • Making it happen- the toolbox
  • Research and the teller of tales
  • Compelling content
  • Competitive analysis
  • Critical marketing
  • Spiritual dimensions
  • Ethical issues
  • Systems social marketing.

Títulos similares