Social marketing /

Xehetasun bibliografikoak
Egile nagusia: Hastings, Gerard
Beste egile batzuk: Domegan, Christine
Formatua: Printed Book
Argitaratua: New York: Routledge, 2018.
Edizioa:Third edition.
Gaiak:
Social marketing > Handbooks, manuals, etc.
Behavior modification.
Aurkibidea:
  • Harnessing the power of marketing
  • Social marketing principles
  • The shoulders of giants
  • Making it happen- the toolbox
  • Research and the teller of tales
  • Compelling content
  • Competitive analysis
  • Critical marketing
  • Spiritual dimensions
  • Ethical issues
  • Systems social marketing.

Antzeko izenburuak