Social marketing /

Podrobná bibliografie
Hlavní autor: Hastings, Gerard
Další autoři: Domegan, Christine
Médium: Printed Book
Vydáno: New York: Routledge, 2018.
Vydání:Third edition.
Témata:
Social marketing > Handbooks, manuals, etc.
Behavior modification.
Obsah:
  • Harnessing the power of marketing
  • Social marketing principles
  • The shoulders of giants
  • Making it happen- the toolbox
  • Research and the teller of tales
  • Compelling content
  • Competitive analysis
  • Critical marketing
  • Spiritual dimensions
  • Ethical issues
  • Systems social marketing.

Podobné jednotky