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Social marketing /

Bibliographic Details
Main Author:	Hastings, Gerard
Other Authors:	Domegan, Christine
Format:	Printed Book
Published:	New York: Routledge, 2018.
Edition:	Third edition.
Subjects:	Social marketing > Handbooks, manuals, etc. Behavior modification.

Table of Contents:

Harnessing the power of marketing
Social marketing principles
The shoulders of giants
Making it happen- the toolbox
Research and the teller of tales
Compelling content
Competitive analysis
Critical marketing
Spiritual dimensions
Ethical issues
Systems social marketing.