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| LEADER |
01028cam a22002058i 4500 |
| 020 |
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|a 9781138123830 (pbk. : alk. paper)
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| 082 |
0 |
0 |
|a 658.8So
|b HAS
|
| 100 |
1 |
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|a Hastings, Gerard
|
| 245 |
1 |
0 |
|a Social marketing /
|c Gerard Hastings and Christine Domegan.
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| 250 |
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|a Third edition.
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| 260 |
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|a New York:
|b Routledge,
|c 2018.
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| 300 |
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|a 602 pages.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing.
|
| 650 |
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0 |
|a Social marketing
|v Handbooks, manuals, etc.
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| 650 |
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0 |
|a Behavior modification.
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| 700 |
1 |
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|a Domegan, Christine,
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| 942 |
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|c BK
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| 999 |
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|c 301108
|d 301108
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| 952 |
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|0 0
|1 0
|4 0
|6 658_000000000000000_8SO_HAS
|7 0
|9 321532
|a IMK
|b IMK
|d 2020-10-01
|g 3101.06
|l 0
|o 658.8So HAS
|p IMK15581
|r 2020-10-01
|w 2020-10-01
|y BK
|