Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques /

Bibliografische gegevens
Hoofdauteur: Struhl, Steven M.
Formaat: Printed Book
Gepubliceerd in: London: Kogan Page, 2017.
Editie:1st Edition.
Onderwerpen:
E-business > E-commerce > Marketing research.
Consumer behavior.
Artificial intelligence.
Inhoudsopgave:
  • Preface
  • Who should read this book and why?
  • Getting the project going
  • Conjoint, discrete choice and other trade-offs : let's do an experiment
  • Creating the best, newest thing : discrete choice modelling
  • Conjoint analysis and its uses
  • Predictive models 2: Classifications that grow on trees
  • Remarkable predictive models with Bayes Nets
  • Putting it together : what to use when
  • Index.

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