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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques /
| Autore principale: | |
|---|---|
| Natura: | Printed Book |
| Pubblicazione: |
London:
Kogan Page,
2017.
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| Edizione: | 1st Edition. |
| Soggetti: |
Sommario:
- Preface
- Who should read this book and why?
- Getting the project going
- Conjoint, discrete choice and other trade-offs : let's do an experiment
- Creating the best, newest thing : discrete choice modelling
- Conjoint analysis and its uses
- Predictive models 2: Classifications that grow on trees
- Remarkable predictive models with Bayes Nets
- Putting it together : what to use when
- Index.