Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques /

ग्रंथसूची विवरण
मुख्य लेखक: Struhl, Steven M.
स्वरूप: Printed Book
प्रकाशित: London: Kogan Page, 2017.
संस्करण:1st Edition.
विषय:
E-business > E-commerce > Marketing research.
Consumer behavior.
Artificial intelligence.
विषय - सूची:
  • Preface
  • Who should read this book and why?
  • Getting the project going
  • Conjoint, discrete choice and other trade-offs : let's do an experiment
  • Creating the best, newest thing : discrete choice modelling
  • Conjoint analysis and its uses
  • Predictive models 2: Classifications that grow on trees
  • Remarkable predictive models with Bayes Nets
  • Putting it together : what to use when
  • Index.

समान संसाधन