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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques /

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Struhl, Steven M.
বিন্যাস: Printed Book
প্রকাশিত: London: Kogan Page, 2017.
সংস্করন:1st Edition.
বিষয়গুলি:
সূচিপত্রের সারণি:
  • Preface
  • Who should read this book and why?
  • Getting the project going
  • Conjoint, discrete choice and other trade-offs : let's do an experiment
  • Creating the best, newest thing : discrete choice modelling
  • Conjoint analysis and its uses
  • Predictive models 2: Classifications that grow on trees
  • Remarkable predictive models with Bayes Nets
  • Putting it together : what to use when
  • Index.