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01198cam a2200205 i 4500 |
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|a 9780749479558 (alk. paper)
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|a 658.05467
|b STR
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| 100 |
1 |
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|a Struhl, Steven M.,
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| 245 |
1 |
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|a Artificial intelligence marketing and predicting consumer choice :
|b an overview of tools and techniques /
|c Steven Struhl.
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| 250 |
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|a 1st Edition.
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| 260 |
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|a London:
|b Kogan Page,
|c 2017.
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| 300 |
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|a xiii, 254 pages ;
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
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|a Preface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models 2: Classifications that grow on trees -- Remarkable predictive models with Bayes Nets -- Putting it together : what to use when -- Index.
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| 650 |
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|a E-business
|a E-commerce
|a Marketing research.
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| 650 |
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0 |
|a Consumer behavior.
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| 650 |
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0 |
|a Artificial intelligence.
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| 942 |
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|c BK
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| 999 |
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|c 300966
|d 300966
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|o 658.05467 STR
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|w 2020-10-01
|y BK
|