Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques /

Manylion Llyfryddiaeth
Prif Awdur: Struhl, Steven M.
Fformat: Printed Book
Cyhoeddwyd: London: Kogan Page, 2017.
Rhifyn:1st Edition.
Pynciau:
E-business > E-commerce > Marketing research.
Consumer behavior.
Artificial intelligence.
Disgrifiad
Disgrifiad Corfforoll:xiii, 254 pages ;
Llyfryddiaeth:Includes bibliographical references and index.
ISBN:9780749479558 (alk. paper)

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