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Advertising and public relations law /
| 主要作者: | |
|---|---|
| 其他作者: | , |
| 格式: | Printed Book |
| 出版: |
New York,
Routledge,
2020.
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| 版: | Third edition. |
| 叢編: | Routledge communication series
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| 主題: |
書本目錄:
- The First Amendment
- The development of the commercial speech doctrine
- Defining commercial speech and related issues
- Defamation, product disparagement and related torts
- Invasion of privacy : false light, private facts, intrusion and other related torts
- Invasion of privacy : misappropriation and right of publicity
- Copyright
- Patents and trademarks
- Contracts and other ways to protect "ideas" and intangible property
- The Federal Trade Commission and other federal agencies concerned with advertising and public relations speech
- Other federal and state regulation of commercial speech
- Access to information, free press/fair trial, journalist privilege
- The internet and advertising and public relations speech.