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Advertising and public relations law /

書誌詳細
第一著者: Maye,Carmen
その他の著者: Maye, Carmen, Collins, Erik
フォーマット: Printed Book
出版事項: New York, Routledge, 2020.
版:Third edition.
シリーズ:Routledge communication series
主題:
目次:
  • The First Amendment
  • The development of the commercial speech doctrine
  • Defining commercial speech and related issues
  • Defamation, product disparagement and related torts
  • Invasion of privacy : false light, private facts, intrusion and other related torts
  • Invasion of privacy : misappropriation and right of publicity
  • Copyright
  • Patents and trademarks
  • Contracts and other ways to protect "ideas" and intangible property
  • The Federal Trade Commission and other federal agencies concerned with advertising and public relations speech
  • Other federal and state regulation of commercial speech
  • Access to information, free press/fair trial, journalist privilege
  • The internet and advertising and public relations speech.