Á lódáil...
Advertising and public relations law /
| Príomhúdar: | |
|---|---|
| Údair Eile: | , |
| Formáid: | Printed Book |
| Foilsithe: |
New York,
Routledge,
2020.
|
| Eagrán: | Third edition. |
| Sraith: | Routledge communication series
|
| Ábhair: |
Clár Ábhair:
- The First Amendment
- The development of the commercial speech doctrine
- Defining commercial speech and related issues
- Defamation, product disparagement and related torts
- Invasion of privacy : false light, private facts, intrusion and other related torts
- Invasion of privacy : misappropriation and right of publicity
- Copyright
- Patents and trademarks
- Contracts and other ways to protect "ideas" and intangible property
- The Federal Trade Commission and other federal agencies concerned with advertising and public relations speech
- Other federal and state regulation of commercial speech
- Access to information, free press/fair trial, journalist privilege
- The internet and advertising and public relations speech.