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| LEADER |
01632cam a2200265 i 4500 |
| 020 |
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|a 9781351051729
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| 020 |
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|a 9781351051743
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| 020 |
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|a 9781351051712
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| 020 |
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|a 9781351051736
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| 082 |
0 |
0 |
|a 343.099
|b MAY.A
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| 100 |
1 |
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|a Maye,Carmen.
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| 245 |
1 |
0 |
|a Advertising and public relations law /
|c Carmen Maye, Roy L. Moore, Erik L. Collins.
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| 250 |
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|a Third edition.
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| 260 |
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|a New York,
|b Routledge,
|c 2020.
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| 300 |
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|a 361 p. :
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| 490 |
0 |
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|a Routledge communication series
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a The First Amendment -- The development of the commercial speech doctrine -- Defining commercial speech and related issues -- Defamation, product disparagement and related torts -- Invasion of privacy : false light, private facts, intrusion and other related torts -- Invasion of privacy : misappropriation and right of publicity -- Copyright -- Patents and trademarks -- Contracts and other ways to protect "ideas" and intangible property -- The Federal Trade Commission and other federal agencies concerned with advertising and public relations speech -- Other federal and state regulation of commercial speech -- Access to information, free press/fair trial, journalist privilege -- The internet and advertising and public relations speech.
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| 650 |
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0 |
|a Advertising laws
|z United States.
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| 650 |
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0 |
|a Public relations and law
|z United States.
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| 700 |
1 |
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|a Maye, Carmen,
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| 700 |
1 |
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|a Collins, Erik,
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| 942 |
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|c BK
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| 999 |
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|c 300774
|d 300774
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| 952 |
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|0 0
|1 0
|4 0
|6 343_099000000000000_MAY_A
|7 0
|9 321147
|a LAW
|b LAW
|d 2020-09-30
|l 0
|o 343.099 MAY.A
|p LAW5432
|r 2020-09-30
|w 2020-09-30
|y BK
|