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The TV brand builders : how to win audiences and influence viewers /

"In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets, and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? With illustrations an...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awdur:	Bryant, Andy
Awduron Eraill:	Mawer, Charlie
Fformat:	Printed Book
Cyhoeddwyd:	London: Kogan Page, 2016.
Pynciau:	Brand Management > Television broadcasting Television programs Branding (Marketing) BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Industries / Media & Communications Industries.

Eitemau Tebyg

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Brand positioning : strategies for competitive advantage
gan: Subroto Sen Gupta
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Advertising and integrated brand promotion
gan: O'Guinn, Thomas C...[et al.]
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Paid attention :Innovative advertising for a digital world
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How to study television /
gan: Selby, Keith
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Strategic brand management
gan: Keller,Kevin Lane
Cyhoeddwyd: (2013)

4-D Branding cracking the corporate code of the network economy
gan: Gad, Thomas
Cyhoeddwyd: (2001)

Consuming television: television and its audience
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Adventures in a TV nation
gan: Michael Moore
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The Implementation of a new appraisal technique at Media One TV
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gan: Beverland, Michael
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gan: Beverland, Michael

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9 Brand Shaastras
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Strategic Brand Management
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Building brands : 76 modern marketing stories /
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Political TV /
gan: Tryon, Chuck
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Advertising and integrated brand promotion
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4-D branding: cracking the corporate code of the network economy
gan: Gad, Thomas
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Building brands in the Indian market
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Building brands building meaning
gan: Kompella, Kartikeya
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Marketing and branding :the Indian scenario/
gan: Ramesh Kumar, S.
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Islamic marketing and branding :

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gan: Jones, John Philip
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gan: Tungate, Mark
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How brands become icons the principles of cultural branding
gan: Holt, Douglas B.
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Brand positioning/2e Strategies for competitive advantage
gan: Sengupta,Subroto
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Business the Richard Branson way 10 Secrets of the world's greatest brand builder
gan: Dearlove, Des
Cyhoeddwyd: (2007)

Fashion brand merchandising
gan: Kendall, Gordon T.
Cyhoeddwyd: (2009)

An introduction to television studies /
gan: Bignell, Jonathan
Cyhoeddwyd: (2013)

The television studies reader /
Cyhoeddwyd: (2004)

Television studies : the basics /
gan: Miller, Toby
Cyhoeddwyd: (2010)