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The TV brand builders : how to win audiences and influence viewers /

"In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets, and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? With illustrations an...

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Dades bibliogràfiques
Autor principal:	Bryant, Andy
Altres autors:	Mawer, Charlie
Format:	Printed Book
Publicat:	London: Kogan Page, 2016.
Matèries:	Brand Management > Television broadcasting Television programs Branding (Marketing) BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Industries / Media & Communications Industries.

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