Bryant, A., & Mawer, C. (2016). The TV brand builders: How to win audiences and influence viewers. Kogan Page.
Citação norma ChicagoBryant, Andy, and Charlie Mawer. The TV Brand Builders: How to Win Audiences and Influence Viewers. London: Kogan Page, 2016.
Citação norma MLABryant, Andy, and Charlie Mawer. The TV Brand Builders: How to Win Audiences and Influence Viewers. Kogan Page, 2016.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.