Bryant, A., & Mawer, C. (2016). The TV brand builders: How to win audiences and influence viewers. Kogan Page.
Chicago Edition CitationBryant, Andy, i Charlie Mawer. The TV Brand Builders: How to Win Audiences and Influence Viewers. London: Kogan Page, 2016.
Cita MLABryant, Andy, i Charlie Mawer. The TV Brand Builders: How to Win Audiences and Influence Viewers. Kogan Page, 2016.
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