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How to Have Great Ideas: A Guide to Creative Thinking
This is an essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. Numerous strategies are introduced accompanied by practical projects each showing how to unlock creative ideas in different ways. Packed with great examples...
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| Format: | Printed Book |
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London
Laurence King Publishing
2016
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Table of Contents:
- Introduction: What's the big idea?
- Exercise your imagination
- Be playful
- Write your manifesto
- Question, question, question
- Keep it simple
- Just get started
- Value first ideas
- Voice your wildest concept
- Act like a kid
- Take notice
- Visualize it
- Get help
- Know who's the daddy
- What would Terry do?
- Ask 'What else can I do with this?'
- Find your inner genius
- Make 'em laugh
- Reposition
- Hoard
- Find a link
- Make leaping jumps
- Fail towards success
- Find an analogy
- Change what appears to be fixed
- Fix your frustration
- Look to nature
- Change the room
- Build your space
- Try osmosis
- Change the scenery
- Improvise
- Go to the factory
- Trust your hunches
- Potter, ponder and tinker
- Try translating
- Sleep on it
- Take a break
- Spend time daydreaming
- Embrace absurdity
- Take a chance
- Fence yourself in
- Try swapping systems
- Try combining systems
- Be a storyteller
- Appreciate accidents
- Talk your way in
- Criss-cross borders
- Take things literally
- Be contrary
- Make it personal
- Understand your process
- Just in time
- Practise, practise, practise.