APA Edition Citation

Ruhi Lal & Priya Handa. (2019). Advertising effectiveness: A mantra to brand success (First edition.). Avon Publishing House.

Chicago Edition Citation

Ruhi Lal and Priya Handa. Advertising Effectiveness: A Mantra to Brand Success. First edition. Delhi: Avon Publishing House, 2019.

MLA Edition Citation

Ruhi Lal and Priya Handa. Advertising Effectiveness: A Mantra to Brand Success. First edition. Avon Publishing House, 2019.