APA Edition Citation

Zikmund, W. G. (1999). Essentials of marketing research. Dryden Press.

Chicago Edition Citation

Zikmund, William G. Essentials of Marketing Research. Fort Worth, TX: Dryden Press, 1999.

MLA Edition Citation

Zikmund, William G. Essentials of Marketing Research. Dryden Press, 1999.

Warning: These citations may not always be 100% accurate.