The Four : The Hidden DNA of Amazon, Apple, Facebook and Google

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so c...

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Bibliographic Details
Main Author: Scott Galloway
Format: Printed Book
Published: London Bantam Press/Penguin 2017
Subjects:
Amazon.com (Firm) Apple Computer, Inc. Facebook (Firm) Google (Firm) Information services industry > History. Internet industry > History.
Table of Contents:
  • The four
  • Who are these companies and why write about them?
  • Amazon
  • How Amazon became the most disruptive firm in the largest economy
  • Apple
  • Tech goes luxury
  • Facebook
  • Love is key to longevity and great advertising
  • Google
  • Our modern-day god
  • Lie to me
  • The four and funny business
  • Business and the body
  • All businesses appeal to one of three organs
  • The t-algorithm
  • What it takes to get to a trillion
  • The fifth horseman
  • Who will be next?
  • The four and you
  • Follow your talent, not your passion
  • After the horsemen
  • Where are the four taking us?
  • Acknowledgments
  • Illustration credits
  • Notes
  • Index.

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