Experiential marketing : consumer behaviour, customer experience and the 7Es /

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Detaylı Bibliyografya
Yazar: Batat, Wided
Materyal Türü: Printed Book
Baskı/Yayın Bilgisi: New York: Routledge, 2019.
Konular:
Marketing.
Consumer behavior.
Customer relations.
Relationship marketing.

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