Experiential marketing : consumer behaviour, customer experience and the 7Es /

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Sonraí Bibleagrafaíochta
Príomhúdar: Batat, Wided
Formáid: Printed Book
Foilsithe: New York: Routledge, 2019.
Ábhair:
Marketing.
Consumer behavior.
Customer relations.
Relationship marketing.

Míreanna Comhchosúla