Creative problem solving for managers : developing skills for decision making and innovation /

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מידע ביבליוגרפי
מחבר ראשי: Proctor, Tony
פורמט: Printed Book
יצא לאור: New York: Routledge, 2019.
מהדורה:5th Edition.
נושאים:
Personality and managerial performance;
Decision making.
Management.
תוכן הענינים:
  • Preface to fourth edition
  • Creativity and it importance in business
  • Blocks to creativity
  • Theories of creativity
  • Problem solving and improvisation
  • Factors influencing people's ability to undertake ideation
  • Objective finding, fact finding and problem finding/definition
  • Morphological analysis and related techniques
  • Brainstorming and its variants
  • Lateral thinking and associated methods
  • Synectics
  • Miscellaneous ideation techniques
  • Evaluation
  • Decision making
  • Computer-assisted creative problem solving
  • Bibliography
  • Author index
  • Subject index.

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